ARKITASK

Designing an AI SaaS tool aimed at simplifying project planning for teams and organizations - Client project.

Secured early-stage funding for a Bay Area startup.

context

role
Product Designer
timeline
2 months
tools
Figma/FigJam, Photoshop, Illustrator
tasks
User Research, Ideation, UI Design, Prototyping, Usability Testing, Branding

BACKGROUND

In early 2023, I was part of a small team of 2 designers and 2 engineers to build ArkiTask, a new productivity platform tool from 0-1. We worked on this project for 3 months, developing an MVP and bringing the product to life. My involvement in this project was largely focused on the product ideation and creation of the visual design and high-fidelity wireframes, mockups, and prototypes of the core project planning flow/feature.

About the product

The newly founded Bay Area startup wants to support organizations and teams to save time on project planning with AI-powered templates and cost estimates. The tool aims to serve as an intelligent companion, enabling businesses to make smarter decisions regarding task allocation and task management.

Challenge

Designing a product that didn’t exist before while also being feasible to build and launch within strict time and technical constraints.

PRoblem

Organizations are facing challenges with managing their time effectively due to poorly written, estimated, and missing tasks.

How might we provide a seamless experience for cyclists looking for safe parking options?

Highlight right

Integration

How to integrate an AI tool into a productivity platform?

complexity

With such complex functionality, how do we make the platform intuitive and easy to use?

technical constraints

How do we balance design considerations with technical constraints on an early-stage product?

How might we provide a seamless experience for cyclists looking for safe parking options?

solution

Develop new features within Airbnb's booking process that enable group travelers to seamlessly and transparently split the cost of accommodations.

view prototype -->

Find safe and secure bike parking

Discover all available bike parking options in your area—including safer alternatives to street parking—and easily filter through them to plan your rides with ease. No more guessing, scanning, calling local businesses or endlessly researching online for recommendations.

Avoid high-risk areas

By automating cost distribution, travelers can make informed choices about their accommodation, reducing manual effort and empowering group organizers to select budget-friendly options.

- Automating the cost distribution, reducing the manual effort required to calculate expenses for each traveler.

- Empowering travelers to make informed choices about their accommodation and enabling group organizers to select options that align with the group's budget.

Rate + Review

Our new proposed payment method “Split cost” allows travelers to divide the cost of the accommodation before booking, ensuring that each participant contributes their share in advance, reducing the financial burden on any one person.

Onboarding +

By automating cost distribution, travelers can make informed choices about their accommodation, reducing manual effort and empowering group organizers to select budget-friendly options.

- Automating the cost distribution, reducing the manual effort required to calculate expenses for each traveler.

- Empowering travelers to make informed choices about their accommodation and enabling group organizers to select options that align with the group's budget.

research

SECONDARY RESEARCH

During this research, I explored many open data sources that could provide insights on bike parking locations and bike theft data like local government websites and bike advocacy groups, as well as analyzed discussions and forums like Twitter and Reddit to get unfiltered experiences from cyclists.

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

Reddit posts from users posting about their experience and asking for bike parking recommendations.

SPEAKING WITH USERS

I conducted 5 user interviews to help me get a better understanding of the steps users take to protect themselves from bike theft and identify specific challenges cyclists face when it comes to finding bike parking.

Cyclists currently often resort to tedious ways of finding safe bike parking options, such as manually scanning for bike racks or asking local businesses if they allow bikes to be parked on their property. They also spend time researching online for information about bike parking facilities or rely on word-of-mouth recommendations from other cyclists. These methods are time-consuming and unreliable, making it difficult for cyclists to feel confident and secure in leaving their bikes unattended.

individual

just one text

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

Multiple

01 multiple text

Because of the nature of the project, I primarily relied on lengthy conversations with the start-up founder and subject matter experts to draw out the information I needed in order to put myself in the users’ shoes and bring the product to life.

Initially, the founder, Julien provided me with some rough sketches to convey his initial vision for the product. However, after several weeks of ideation and iteration, the final design and functionality evolved significantly from its initial concept.

02 multiple text

Since our client had planned to pitch this product to potential customers and get funding to develop the product, understanding the constraints I would be designing under was important.

- Time Constraints: We only had two months to build the product, so we wanted to make sure that all main problems were addressed in our proposed solution.

- Technical Constraints: The client had limitations on their current technology infrastructure, which meant we had to work within those limitations to create a feasible solution.

individual

just one text + Image

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

Reddit posts from users posting about their experience and asking for bike parking recommendations.

Multiple centered

01 text + Image

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

02 text + Image

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

Multiple right

01 text + Image

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

02 text + Image

I identified that many people’s decision to own a bike or commute by it is strongly affected by the security concerns over their property. Additionally, there is a lack of tools available to assist cyclists in finding safe and secure bike parking. Google and Apple Maps currently do not have any data for public street bike racks and provide very limited information on bike parking facilities.

@2024 ALEJANDRO ALONSO
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